Decision-quality
answer products are emerging from new breakthroughs in text mining
technology. At the high end, the products promise to include answers
to questions the requester did not even know to ask. Seductive as
the online products promise to be, will the answers they provide
be true? Will the information offered be enough?
The
first line of answer products - reputation monitors - offers a perfect
example. Companies, government agencies, research operations, individuals
can have their names, products, and activities tracked across traditional
and Web-only media to see what the world thinks of them. The same
technology can track competitors and opposition forces. Results
can be delivered in near real-time. This is not your grandma's current
awareness service!
What
else? Designers and developers of text mining technology will explain
how and why their services can do more than others have done before
and without the costs of expensive human talent. Come and see what
the new technologies could do for (and to) you and your client institutions.
[READ
MORE: InfoToday NewsBreak, 9/22/03, "IBM’s
WebFountain Launched–The Next Big Thing?" ]
Preliminary
Program
7:30
- 8:30 am Registration; Continental Breakfast
Visit
exhibits; Network with friends and colleagues
8:30
- 9:15 am Keynote: "Reputation Monitors: The Emerging Online
Product Line"
Barbie Keiser, leading international information consultant
and business researcher, provides an overview of the new online
services that survey key sources across the Web from ezines to newspapers,
from blogs to trade press. Who are the players in this new field?
How do their products differ? Can they do what they claim? How will
their arrival affect information professionals, public relations
staff, CI experts, etc.?
9:15
- 9:30 am Exhibitor Soundbytes
9:30
- 10:00 am Break
Visit exhibits; network with friends & colleagues
10:00
-11:15 am Vendor Panel
Karin Borchert, Chief Product Officer, Factiva
Gary Stock, Chief Innovation Officer and Technical Compass,
Nexcerpt Inc.
Scott Larson, eWatch product specialist, eWatch/PR
Newswire.
11:15
-11:30 am Q & A; Visit Vendors
11:30
am - 1:00 pm LUNCH
Visit the Exhibits; Network
1:00
- 1:45 pm Keynote: "Text Mining: The New Tools Behind the Screen"
Randy Marcinko, Marcinko Associates, looks at the software
and hardware advances that allow text mining technology to produce
next generation answer products. Advances will continue to focus
on enterprise products, but information professionals should expect
to see commercial publishers, traditional online services, and major
research operations use the new technologies to produce exciting
new products and possibly cut costs on established ones.
1:45
- 3:00 pm Vendor Panel
Kevin Mann, Marketing Strategist, Web Fountain project, IBM
Research
Dr. Christian Toelg, Director, Business Development, NEC
Laboratories America, Inc.
Andrew McKay, Sr. V.P. Technical Sales, Fast Search.com.
3:00
- 3:30 pm BREAK
3:30
- 4:30 pm Reactors Panel: "What Does All This Mean?"
Barbie Keiser/Randy Marcinko
Amelia Kassel, MarketingBASE
Karin Borchert, Factiva
EXHIBITORS: (4-12-04)
Advanced Information
Management (AIM)
Association of Independent Information
Professionals (AIIP)
Dialog
EBSCO
Factiva
Library Associates
Mergent
Nexcerpt,
Inc.
Swets
H. W. Wilson
Who should come?